Simple Skincare offers a complete range of facial skincare products that are perfect even for sensitive skin. The brand knows that when it comes to gentle, yet effective skincare, what is left out is just as important as what is put in. So in 2016, we launched a campaign called MakeUp4Makeup which aimed to change the consumer’s relationship with makeup by offering four cleansers that effectively remove “the bad” and put back in the “the good”. #MakeUp4Makeup enthusiastically elevates the makeup trends while pairing them with the effective, feel good cleansers that best take them off.
Along with the creative team, we established a new visual direction consisting of bold, clean typography and playful geometric shapes combined with bright and colorful photography.
Role: Designer/Art Director