One Girl's Story. Made by Many.
Mega Bloks is known for making fun and educational construction toys for kids, while American Girl has a strong brand ethos that fuels belonging and connection among girls. Their partnership in creating Grace's 2-in-1 Buildable Home was the perfect melding of both brands and is meant for girls who enjoy storytelling as well as building.
The goal we were tasked with in this commercial, (other than to launch the new building set before the holidays), was to truly capture the empowering and imaginative creativity that little girls possess when they work together.
Role: Art Director