People Really Love Us
This project started out as a social listening initiative led internally by our community managers. The more they researched, the more they found people really love Hellmann’s. With so much rich user content, we decided to launch a 4 week real-time social equity campaign via promoted tweets that brought to life unsolicited fan comments in HYPERBOLIC, colorful, creative ways. We handpicked our favorite, most imaginative fan copy and partnered with illustrators to make their adorations into twitter reality.
Role: Designer, Animator