Scariest Weekend for Skin
Halloween is arguably the SCARIEST weekend for your skin. Whether you throw something together last minute or plan your look all year long, heavy makeup is almost always involved. In response to this, we launched a Twitter video on Halloween weekend featuring our skin-loving cleansing wipes.
The result was a spooky success, engaging tons of new consumers in the #MakeUp4Makeup social campaign and receiving over 21 million impressions over the first 24 hours.
Role: Art Director