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#Strangewich

#Strangewich

#Strangewich

In 2016, we worked with Hellmann’s to launch a social campaign called #Strangewich. The goal of the campaign is to inspire new sandwich creations and show consumers that Hellmann’s can make any “normal” sandwich unexpectedly delicious. To prove this, during the campaign we celebrated the missing ingredient to every sandwich; imagination.

Role: Art Director, Designer, Animator

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