Building upon Benadryl activation messaging, BDG created custom shot features that inspired readers to pack their bags in a smart way to set their lives up for success in a way that brings a sense of relief — whether it's from a hectic schedules or persistent allergy symptoms.    In  “5 Bustle Editors Share Their Essentials”  we captured custom bag spill photos of each editor’s on-the-go bags. From the grad student who needs to stay focused during night class, to the single editor who’s on her way to a weeknight dinner date, we showcased the best products to keep handy that make sure you’re rising to meet challenges and getting the most out of however you’re spending your precious after-work hours.

Benedryl

In this partnership with Bustle and Benadryl our main goals were to increase buy rate amongst Benadryl users, defend and grow usage occasions by owning seasonal allergy relief, remind customers why they love Benadryl, and encourage them to consume and buy more through use of co-created content.

 Building upon Benadryl activation messaging, BDG created custom shot features that inspired readers to pack their bags in a smart way to set their lives up for success in a way that brings a sense of relief — whether it's from a hectic schedules or persistent allergy symptoms.    In  “5 Bustle Editors Share Their Essentials”  we captured custom bag spill photos of each editor’s on-the-go bags. From the grad student who needs to stay focused during night class, to the single editor who’s on her way to a weeknight dinner date, we showcased the best products to keep handy that make sure you’re rising to meet challenges and getting the most out of however you’re spending your precious after-work hours.

Building upon Benadryl activation messaging, BDG created custom shot features that inspired readers to pack their bags in a smart way to set their lives up for success in a way that brings a sense of relief — whether it's from a hectic schedules or persistent allergy symptoms.

In “5 Bustle Editors Share Their Essentials” we captured custom bag spill photos of each editor’s on-the-go bags. From the grad student who needs to stay focused during night class, to the single editor who’s on her way to a weeknight dinner date, we showcased the best products to keep handy that make sure you’re rising to meet challenges and getting the most out of however you’re spending your precious after-work hours.

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