We partnered with Hellmann’s to launch a social campaign called #Strangewich. These Snapchat ads were a part of that campaign and ran in the Live Story and Discover units on (of course), National Sandwich Day! Throughout the day we celebrated the missing ingredient to every sandwich; imagination. All of the sandwiches featured were classics sandwiches with an unexpected Hellmann’s hack. Instead of butter on your grilled cheese? Try Hellmann’s for perfectly golden crust.