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Q-Tips Rebrand

Q-tips wanted a major social rebrand that would expand their image beyond being seen as just a beauty tool. From arts & crafts, to auto-detailing, to baby care and cleaning, the main goal of the campaign was to showcase all of the hackable moments in life where Q-tips could essentially come to the rescue.

 The campaign launched with the reveal of the brand’s newest product, Q-tips Cotton Rounds. As a creative team, we used internally handmade crafts, developed relationships with social influencers/artists for sponsored posts, and designed social content that was based around DIY step by steps.

The campaign launched with the reveal of the brand’s newest product, Q-tips Cotton Rounds. As a creative team, we used internally handmade crafts, developed relationships with social influencers/artists for sponsored posts, and designed social content that was based around DIY step by steps.

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 The art direction was simple and colorful, focusing mainly on the products as standalone projects/Q-tips sculptures that could tell a story about usage occasion. As word began spread throughout the arts & crafts community, the end result of the social rebrand showed a 250% increase in the number of followers and fans.

The art direction was simple and colorful, focusing mainly on the products as standalone projects/Q-tips sculptures that could tell a story about usage occasion. As word began spread throughout the arts & crafts community, the end result of the social rebrand showed a 250% increase in the number of followers and fans.

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